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Google Analytics 4 vs Google Tag Manager: who uses which

Google Analytics 4 is on more sites: 12,711 against 7,780 for Google Tag Manager, about 1.6 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

12,711sites use Google Analytics 4vs7,780sites use Google Tag Manager

Where each one is used

DomainGoogle Analytics 4Google Tag Manager
.com on .com5,6523,316
.org on .org611380
.jp in Japan381376
.net on .net403151
.uk in the UK281201
.de in Germany252222
.br in Brazil261202
.pl in Poland262185

2,990 sites run both at once.

Questions

Which is more popular, Google Analytics 4 or Google Tag Manager?

Google Analytics 4 is on more sites: 12,711 against 7,780 for Google Tag Manager, about 1.6 times as many, across the sites StackGrep has indexed.

Do sites use Google Analytics 4 and Google Tag Manager together?

2,990 sites load both. That's often a switch in progress, or two teams picking different tools.

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