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Google Analytics 4 vs HubSpot: who uses which

Google Analytics 4 is on more sites: 12,711 against 223 for HubSpot, about 57.0 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle Analytics 4HubSpot
.com on .com5,652150
.org on .org61112
.net on .net4035
.jp in Japan3816
.uk in the UK2816
.br in Brazil2614
.pl in Poland2620
.de in Germany2522

111 sites run both at once.

Questions

Which is more popular, Google Analytics 4 or HubSpot?

Google Analytics 4 is on more sites: 12,711 against 223 for HubSpot, about 57.0 times as many, across the sites StackGrep has indexed.

Do sites use Google Analytics 4 and HubSpot together?

111 sites load both. That's often a switch in progress, or two teams picking different tools.

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