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Google Analytics 4 vs Meta Pixel: who uses which

Google Analytics 4 is on more sites: 12,711 against 4,986 for Meta Pixel, about 2.5 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

12,711sites use Google Analytics 4vs4,986sites use Meta Pixel

Where each one is used

DomainGoogle Analytics 4Meta Pixel
.com on .com5,6522,176
.org on .org611180
.jp in Japan381157
.net on .net403125
.pl in Poland262132
.br in Brazil261120
.uk in the UK28173
.it in Italy237110

2,754 sites run both at once.

Questions

Which is more popular, Google Analytics 4 or Meta Pixel?

Google Analytics 4 is on more sites: 12,711 against 4,986 for Meta Pixel, about 2.5 times as many, across the sites StackGrep has indexed.

Do sites use Google Analytics 4 and Meta Pixel together?

2,754 sites load both. That's often a switch in progress, or two teams picking different tools.

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