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Google Tag Manager vs HubSpot: who uses which

Google Tag Manager is on more sites: 7,780 against 223 for HubSpot, about 34.9 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle Tag ManagerHubSpot
.com on .com3,316150
.org on .org38012
.jp in Japan3766
.de in Germany2222
.uk in the UK2016
.br in Brazil2024
.pl in Poland1850
.it in Italy1554

134 sites run both at once.

Questions

Which is more popular, Google Tag Manager or HubSpot?

Google Tag Manager is on more sites: 7,780 against 223 for HubSpot, about 34.9 times as many, across the sites StackGrep has indexed.

Do sites use Google Tag Manager and HubSpot together?

134 sites load both. That's often a switch in progress, or two teams picking different tools.

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