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Google Tag Manager vs Meta Pixel: who uses which

Google Tag Manager is on more sites: 7,780 against 4,986 for Meta Pixel, about 1.6 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

7,780sites use Google Tag Managervs4,986sites use Meta Pixel

Where each one is used

DomainGoogle Tag ManagerMeta Pixel
.com on .com3,3162,176
.org on .org380180
.jp in Japan376157
.br in Brazil202120
.pl in Poland185132
.de in Germany22281
.net on .net151125
.uk in the UK20173

1,901 sites run both at once.

Questions

Which is more popular, Google Tag Manager or Meta Pixel?

Google Tag Manager is on more sites: 7,780 against 4,986 for Meta Pixel, about 1.6 times as many, across the sites StackGrep has indexed.

Do sites use Google Tag Manager and Meta Pixel together?

1,901 sites load both. That's often a switch in progress, or two teams picking different tools.

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