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Home / Technologies / Act-On vs Pardot (Account Engagement)

Act-On vs Pardot (Account Engagement): who uses which

Pardot (Account Engagement) is on more sites: 14,476 against 1,205 for Act-On, about 12.0 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainAct-OnPardot (Account Engagement)
.com on .com9648,631
.jp in Japan21,841
.org on .org67821
.au in Australia10463
.uk in the UK24297
.net on .net18222
.ca in Canada15216
.de in Germany3148

23 sites run both at once.

Questions

Which is more popular, Act-On or Pardot (Account Engagement)?

Pardot (Account Engagement) is on more sites: 14,476 against 1,205 for Act-On, about 12.0 times as many, across the sites StackGrep has indexed.

Do sites use Act-On and Pardot (Account Engagement) together?

23 sites load both. That's often a switch in progress, or two teams picking different tools.

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