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Market share of web tools, 2026

Which store platforms, email tools, review apps, chat widgets and pixels websites actually run, counted from the homepage code of 34,199,027 sites.

Ecommerce platform market share

Wix leads, on 2,693,504 sites.

CMS and website builder market share

WordPress leads, on 13,257,620 sites.

Email and SMS marketing market share

Mailchimp leads, on 543,702 sites.

Product review app market share

Trustindex leads, on 195,840 sites.

Live chat and help desk market share

Joinchat leads, on 169,993 sites.

Subscription and loyalty app market share

WooCommerce Subscriptions leads, on 19,482 sites.

Online payment provider market share

WooPayments leads, on 203,740 sites.

Buy now, pay later market share

Affirm leads, on 5,842 sites.

Page builder market share

Elementor leads, on 4,072,399 sites.

Web analytics market share

Google Analytics 4 leads, on 6,450,395 sites.

Cookie consent platform market share

Complianz leads, on 717,546 sites.

Site search and product recommendation market share

Google Programmable Search leads, on 47,910 sites.

Ad network and pixel market share

Meta Pixel leads, on 1,889,693 sites.

Marketing automation and CRM market share

HubSpot leads, on 274,610 sites.

Tag manager market share

Google Tag Manager leads, on 4,243,796 sites.

A/B testing and personalization market share

VWO leads, on 20,109 sites.

CDN and hosting market share

cdnjs leads, on 2,610,962 sites.

CSS framework market share

Bootstrap leads, on 4,872,950 sites.

Video player and hosting market share

YouTube leads, on 1,378,935 sites.

Web map market share

Google Maps Embed leads, on 1,565,924 sites.

CAPTCHA and bot protection market share

Google reCAPTCHA leads, on 3,022,685 sites.

Form and survey tool market share

HubSpot Forms leads, on 82,045 sites.

Booking and scheduling software market share

Calendly leads, on 38,730 sites.

Web push notification market share

WonderPush leads, on 57,441 sites.

Affiliate network market share

Amazon Associates leads, on 24,356 sites.

Accessibility overlay market share

UserWay leads, on 137,240 sites.

Error tracking and RUM market share

Sentry leads, on 2,878,986 sites.