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Tag manager market share, 2026

Google Tag Manager leads the tag managers we track: it's on 98% of the 4,345,883 websites that run any of them. Matomo Tag Manager is second with 1%.

4,345,883websites run one or more
Google Tag Managerthe most used
10tools tracked
#ToolWebsitesShare
1Google Tag Manager4,243,79698%
Alternatives
2Matomo Tag Manager47,0541%
Alternatives
3Adobe Experience Platform Tags (Launch)46,7531%
Alternatives
4Cloudflare Zaraz17,0630.4%
Alternatives
5Tealium iQ14,2220.3%
Alternatives
6Piwik PRO9,1770.2%
Alternatives
7Yahoo! Tag Manager6,1290.1%
Alternatives
8Commanders Act TagCommander9610.0%
Alternatives
9Addingwell9260.0%
Alternatives
10Stape3770.0%
Alternatives

Share: of the websites running any of these tools. From the homepage code of the 35,687,212 sites in StackGrep's latest crawl.

The leader in each country

DomainMost usedWebsites
.comon .comGoogle Tag Manager1,900,11597% of installs
.dein GermanyGoogle Tag Manager125,91994% of installs
.orgon .orgGoogle Tag Manager130,31296% of installs
.ruon .ruGoogle Tag Manager63,34696% of installs
.ukin the UKGoogle Tag Manager114,02298% of installs
.neton .netGoogle Tag Manager78,39295% of installs
.frin FranceGoogle Tag Manager76,81894% of installs
.nlin the NetherlandsGoogle Tag Manager106,46398% of installs
.jpin JapanGoogle Tag Manager138,70094% of installs
.itin ItalyGoogle Tag Manager79,87197% of installs
.plin PolandGoogle Tag Manager85,12699% of installs
.brin BrazilGoogle Tag Manager116,43799% of installs

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Questions

What is the most used of the tag managers?

Google Tag Manager, on 4,243,796 websites in our index (98% of the sites that run any of the 10 we track).

How is market share measured here?

By websites: we read the homepage code of every site in our crawl and count the sites that load each tool. A site that runs two counts for both, so the shares can add up to more than 100%. It's a count of sites, not of revenue or orders.

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