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Form and survey tool market share, 2026

HubSpot Forms leads the form and survey tools we track: it's on 27% of the 305,135 websites that run any of them. Forminator is second with 19%.

305,135websites run one or more

HubSpot Formsthe most used

40tools tracked

#	Tool	Websites	Share
1	HubSpot Forms	82,045	27%	Alternatives
2	Forminator	56,620	19%	Alternatives
3	Everest Forms	29,741	10%	Alternatives
4	Jotform	19,104	6%	Alternatives
5	123FormBuilder	15,119	5%	Alternatives
6	Formspree	13,450	4%	Alternatives
7	Powerful Form Builder	12,751	4%	Alternatives
8	Hulk Form Builder	12,482	4%	Alternatives
9	Google Forms	11,667	4%	Alternatives
10	Typeform	8,750	3%	Alternatives
11	Tally	7,208	2%	Alternatives
12	Caldera Forms	5,461	2%	Alternatives
13	RevenueHunt	4,556	1%	Alternatives
14	Formstack	4,224	1%	Alternatives
15	Qualtrics	3,402	1%	Alternatives
16	Wufoo	3,333	1%	Alternatives
17	Netlify Forms	2,584	0.8%	Alternatives
18	Usersnap	2,548	0.8%	Alternatives
19	Userback	2,311	0.8%	Alternatives
20	Zigpoll	1,579	0.5%	Alternatives
21	Basin	1,449	0.5%	Alternatives
22	Fillout	1,348	0.4%	Alternatives
23	Paperform	854	0.3%	Alternatives
24	Octane AI	700	0.2%	Alternatives
25	UserVoice	589	0.2%	Alternatives
26	SurveyMonkey	511	0.2%	Alternatives
27	Outgrow	505	0.2%	Alternatives
28	Survicate	488	0.2%	Alternatives
29	Crowdsignal (Polldaddy)	397	0.1%	Alternatives
30	Canny	384	0.1%	Alternatives
31	Usabilla (GetFeedback Digital)	312	0.1%	Alternatives
32	Medallia Digital (Kampyle)	296	0.1%	Alternatives
33	involve.me	204	0.1%	Alternatives
34	Wootric (InMoment)	177	0.1%	Alternatives
35	Riddle	151	0.0%	Alternatives
36	Delighted	134	0.0%	Alternatives
37	Mopinion	134	0.0%	Alternatives
38	Qualaroo	101	0.0%	Alternatives
39	Opinion Stage	67	0.0%	Alternatives
40	Shopify Forms	3	0.0%

Share: of the websites running any of these tools. From the homepage code of the 35,687,212 sites in StackGrep's latest crawl.

The leader in each country

Domain	Most used	Websites
.comon .com	HubSpot Forms	50,268	30% of installs
.dein Germany	Forminator	3,067	28% of installs
.orgon .org	HubSpot Forms	3,112	20% of installs
.ruon .ru	Everest Forms	467	31% of installs
.ukin the UK	Forminator	2,352	24% of installs
.neton .net	HubSpot Forms	1,085	20% of installs
.frin France	Forminator	2,111	32% of installs
.nlin the Netherlands	Forminator	932	23% of installs
.jpin Japan	HubSpot Forms	680	34% of installs
.itin Italy	Forminator	1,179	27% of installs
.plin Poland	Forminator	1,207	39% of installs
.brin Brazil	HubSpot Forms	1,025	31% of installs

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Questions

What is the most used of the form and survey tools?

HubSpot Forms, on 82,045 websites in our index (27% of the sites that run any of the 40 we track).

How is market share measured here?

By websites: we read the homepage code of every site in our crawl and count the sites that load each tool. A site that runs two counts for both, so the shares can add up to more than 100%. It's a count of sites, not of revenue or orders.

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