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Web analytics market share, 2026

Google Analytics 4 leads the analytics tools we track: it's on 48% of the 13,434,473 websites that run any of them. Cloudflare Web Analytics is second with 23%.

13,434,473websites run one or more

Google Analytics 4the most used

78tools tracked

#	Tool	Websites	Share
1	Google Analytics 4	6,450,395	48%	Alternatives
2	Cloudflare Web Analytics	3,098,381	23%	Alternatives
3	Google Analytics (Universal)	2,201,166	16%	Alternatives
4	Yandex Metrica	847,754	6%	Alternatives
5	Jetpack Stats	754,000	6%	Alternatives
6	Matomo	470,855	4%	Alternatives
7	Microsoft Clarity	387,672	3%	Alternatives
8	Snowplow	383,892	3%	Alternatives
9	Baidu Tongji	310,134	2%	Alternatives
10	Plausible	239,463	2%	Alternatives
11	Hotjar	183,998	1%	Alternatives
12	CNZZ	113,509	0.8%	Alternatives
13	StatCounter	104,301	0.8%	Alternatives
14	Top.Mail.Ru	86,369	0.6%	Alternatives
15	Ahrefs Web Analytics	62,046	0.5%	Alternatives
16	Metricool	53,097	0.4%	Alternatives
17	Naver Analytics	52,499	0.4%	Alternatives
18	PostHog	30,220	0.2%	Alternatives
19	RudderStack	25,367	0.2%	Alternatives
20	Clicky	25,142	0.2%	Alternatives
21	Fathom	24,496	0.2%	Alternatives
22	Crazy Egg	22,826	0.2%	Alternatives
23	Umami	20,407	0.2%	Alternatives
24	Lucky Orange	19,955	0.1%	Alternatives
25	Segment	16,997	0.1%	Alternatives
26	Heap	16,922	0.1%	Alternatives
27	Triple Whale	15,048	0.1%	Alternatives
28	Mixpanel	14,831	0.1%	Alternatives
29	Quantcast Measure	14,151	0.1%	Alternatives
30	Smartlook	13,972	0.1%	Alternatives
31	Mouseflow	11,581	0.1%	Alternatives
32	Vercel Analytics	10,922	0.1%	Alternatives
33	Contentsquare	10,775	0.1%	Alternatives
34	Comscore	7,891	0.1%	Alternatives
35	GoatCounter	7,716	0.1%	Alternatives
36	Amplitude	7,582	0.1%	Alternatives
37	etracker	7,337	0.1%	Alternatives
38	Pendo	7,325	0.1%	Alternatives
39	FullStory	7,263	0.1%	Alternatives
40	Simple Analytics	6,686	0.0%	Alternatives
41	Gemius	6,473	0.0%	Alternatives
42	Piano Analytics (AT Internet)	4,517	0.0%	Alternatives
43	Inspectlet	4,178	0.0%	Alternatives
44	Elevar	4,145	0.0%	Alternatives
45	Pirsch	3,855	0.0%	Alternatives
46	Parse.ly	3,501	0.0%	Alternatives
47	Adobe Analytics	3,135	0.0%	Alternatives
48	Chartbeat	2,695	0.0%	Alternatives
49	Woopra	2,123	0.0%	Alternatives
50	Appcues	2,116	0.0%	Alternatives
51	LogRocket	1,962	0.0%	Alternatives
52	Nielsen	1,864	0.0%	Alternatives
53	Quantum Metric	1,484	0.0%	Alternatives
54	Medallia DXA (Decibel)	1,245	0.0%	Alternatives
55	UserGuiding	1,233	0.0%	Alternatives
56	Freshpaint	1,035	0.0%	Alternatives
57	Usermaven	968	0.0%	Alternatives
58	Rockerbox	948	0.0%	Alternatives
59	Analyzify	875	0.0%	Alternatives
60	Kissmetrics	799	0.0%	Alternatives
61	OpenReplay	798	0.0%	Alternatives
62	Counter.dev	705	0.0%	Alternatives
63	Gainsight PX	673	0.0%	Alternatives
64	Northbeam	560	0.0%	Alternatives
65	WalkMe	560	0.0%	Alternatives
66	Swetrix	469	0.0%	Alternatives
67	Whatfix	460	0.0%	Alternatives
68	Lytics	381	0.0%	Alternatives
69	TrackBee	322	0.0%	Alternatives
70	Splitbee	312	0.0%	Alternatives
71	Userpilot	279	0.0%	Alternatives
72	Countly	227	0.0%	Alternatives
73	mParticle	196	0.0%	Alternatives
74	Glassbox	95	0.0%	Alternatives
75	Webtrends	78	0.0%	Alternatives
76	Chameleon	76	0.0%	Alternatives
77	June	20	0.0%	Alternatives
78	Mapp Intelligence (Webtrekk)	13	0.0%	Alternatives

Share: of the websites running any of these tools. From the homepage code of the 35,687,212 sites in StackGrep's latest crawl.

The leader in each country

Domain	Most used	Websites
.comon .com	Google Analytics 4	3,128,651	41% of installs
.dein Germany	Google Analytics 4	148,191	35% of installs
.orgon .org	Google Analytics 4	259,710	38% of installs
.ruon .ru	Yandex Metrica	568,787	72% of installs
.ukin the UK	Google Analytics 4	193,289	43% of installs
.neton .net	Google Analytics 4	146,533	33% of installs
.frin France	Google Analytics 4	156,566	45% of installs
.nlin the Netherlands	Google Analytics 4	109,187	44% of installs
.jpin Japan	Google Analytics 4	196,363	62% of installs
.itin Italy	Google Analytics 4	119,470	49% of installs
.plin Poland	Google Analytics 4	100,204	47% of installs
.brin Brazil	Google Analytics 4	112,141	51% of installs

Other markets

Ecommerce platform market share CMS and website builder market share Email and SMS marketing market share Product review app market share Live chat and help desk market share Subscription and loyalty app market share Online payment provider market share Buy now, pay later market share Page builder market share Cookie consent platform market share Site search and product recommendation market share Ad network and pixel market share Marketing automation and CRM market share Tag manager market share A/B testing and personalization market share CDN and hosting market share CSS framework market share Video player and hosting market share Web map market share CAPTCHA and bot protection market share Form and survey tool market share Booking and scheduling software market share Web push notification market share Affiliate network market share Accessibility overlay market share Error tracking and RUM market share

Questions

What is the most used of the analytics tools?

Google Analytics 4, on 6,450,395 websites in our index (48% of the sites that run any of the 78 we track).

How is market share measured here?

By websites: we read the homepage code of every site in our crawl and count the sites that load each tool. A site that runs two counts for both, so the shares can add up to more than 100%. It's a count of sites, not of revenue or orders.

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