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Ecommerce platform market share, 2026

Wix leads the ecommerce platforms we track: it's on 42% of the 6,372,841 websites that run any of them. WooCommerce is second with 28%.

6,372,841websites run one or more

Wixthe most used

53tools tracked

#	Tool	Websites	Share
1	Wix	2,693,504	42%	Alternatives
2	WooCommerce	1,796,129	28%	Alternatives
3	Squarespace	678,985	11%	Alternatives
4	Shopify	641,725	10%	Alternatives
5	PrestaShop	86,511	1%	Alternatives
6	Square Online	80,266	1%	Alternatives
7	OpenCart	78,851	1%	Alternatives
8	Magento	41,292	0.6%	Alternatives
9	Tiendanube / Nuvemshop	30,700	0.5%	Alternatives
10	Shopware	26,860	0.4%	Alternatives
11	BigCommerce	26,344	0.4%	Alternatives
12	Shoptet	23,994	0.4%	Alternatives
13	Ecwid	23,757	0.4%	Alternatives
14	Big Cartel	14,127	0.2%	Alternatives
15	Easy Digital Downloads	13,249	0.2%	Alternatives
16	Tray	10,574	0.2%	Alternatives
17	MakeShop	10,346	0.2%	Alternatives
18	VirtueMart	9,621	0.2%	Alternatives
19	nopCommerce	7,885	0.1%	Alternatives
20	Webflow Ecommerce	7,854	0.1%	Alternatives
21	Lightspeed eCom	7,426	0.1%	Alternatives
22	Shopline	7,131	0.1%	Alternatives
23	Gambio	5,765	0.1%	Alternatives
24	JTL-Shop	5,607	0.1%	Alternatives
25	CS-Cart	4,852	0.1%	Alternatives
26	HikaShop	4,545	0.1%	Alternatives
27	Ticimax	4,504	0.1%	Alternatives
28	IdeaSoft	4,126	0.1%	Alternatives
29	Salesforce Commerce Cloud	4,122	0.1%	Alternatives
30	Sylius	4,101	0.1%	Alternatives
31	Salla	3,442	0.1%	Alternatives
32	VTEX	3,360	0.1%	Alternatives
33	Jumpseller	3,027	0.0%	Alternatives
34	SAP Commerce Cloud (Hybris)	2,169	0.0%	Alternatives
35	Drupal Commerce	1,863	0.0%	Alternatives
36	EKM	1,840	0.0%	Alternatives
37	osCommerce	1,700	0.0%	Alternatives
38	plentymarkets	1,462	0.0%	Alternatives
39	Shoplazza	1,066	0.0%	Alternatives
40	Miva Merchant	910	0.0%	Alternatives
41	Gumroad	820	0.0%	Alternatives
42	Dukaan	765	0.0%	Alternatives
43	xt:Commerce	722	0.0%	Alternatives
44	Volusion	363	0.0%	Alternatives
45	Cafe24	298	0.0%	Alternatives
46	Loja Integrada	289	0.0%	Alternatives
47	Spree Commerce	259	0.0%	Alternatives
48	Zen Cart	206	0.0%	Alternatives
49	Zid	186	0.0%	Alternatives
50	Swell	131	0.0%	Alternatives
51	Sellfy	57	0.0%	Alternatives
52	Selz	50	0.0%	Alternatives
53	OXID eShop	3	0.0%

Share: of the websites running any of these tools. From the homepage code of the 35,687,212 sites in StackGrep's latest crawl.

The leader in each country

Domain	Most used	Websites
.comon .com	Wix	1,737,229	47% of installs
.dein Germany	Wix	66,688	36% of installs
.orgon .org	Wix	168,355	55% of installs
.ruon .ru	WooCommerce	36,521	60% of installs
.ukin the UK	Wix	119,211	51% of installs
.neton .net	Wix	65,292	54% of installs
.frin France	WooCommerce	47,596	44% of installs
.nlin the Netherlands	WooCommerce	39,845	51% of installs
.jpin Japan	Wix	13,564	49% of installs
.itin Italy	WooCommerce	49,329	63% of installs
.plin Poland	WooCommerce	37,325	70% of installs
.brin Brazil	Wix	40,512	44% of installs

Other markets

CMS and website builder market share Email and SMS marketing market share Product review app market share Live chat and help desk market share Subscription and loyalty app market share Online payment provider market share Buy now, pay later market share Page builder market share Web analytics market share Cookie consent platform market share Site search and product recommendation market share Ad network and pixel market share Marketing automation and CRM market share Tag manager market share A/B testing and personalization market share CDN and hosting market share CSS framework market share Video player and hosting market share Web map market share CAPTCHA and bot protection market share Form and survey tool market share Booking and scheduling software market share Web push notification market share Affiliate network market share Accessibility overlay market share Error tracking and RUM market share

Questions

What is the most used of the ecommerce platforms?

Wix, on 2,693,504 websites in our index (42% of the sites that run any of the 53 we track).

How is market share measured here?

By websites: we read the homepage code of every site in our crawl and count the sites that load each tool. A site that runs two counts for both, so the shares can add up to more than 100%. It's a count of sites, not of revenue or orders.

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