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Ad network and pixel market share, 2026

Meta Pixel leads the ad networks and pixels we track: it's on 51% of the 3,681,770 websites that run any of them. Google Ads is second with 29%.

3,681,770websites run one or more

Meta Pixelthe most used

69tools tracked

#	Tool	Websites	Share
1	Meta Pixel	1,889,693	51%
2	Google Ads	1,061,232	29%
3	Google AdSense	821,617	22%
4	LinkedIn Insight Tag	106,226	3%
5	TikTok Pixel	79,726	2%
6	Google Publisher Tag (Ad Manager)	62,393	2%
7	Microsoft Advertising UET	59,191	2%
8	VK Pixel	46,641	1%
9	Yandex Advertising Network	42,351	1%
10	Pinterest Tag	36,755	1.0%
11	X (Twitter) Pixel	23,918	0.6%
12	AdRoll	18,496	0.5%
13	Yahoo! JAPAN Ads	15,261	0.4%
14	Simpli.fi	12,841	0.3%
15	Taboola	12,764	0.3%
16	The Trade Desk	11,822	0.3%
17	Mediavine	8,806	0.2%
18	Reddit Pixel	8,622	0.2%
19	Snap Pixel	7,783	0.2%
20	Criteo	7,425	0.2%
21	Google Floodlight (Campaign Manager)	7,155	0.2%
22	Adform	6,420	0.2%
23	Outbrain	6,278	0.2%
24	MGID	6,227	0.2%
25	LINE Tag	6,150	0.2%
26	Kakao Pixel	5,420	0.1%
27	Ezoic	4,546	0.1%
28	StackAdapt	4,451	0.1%
29	Raptive (AdThrive)	4,122	0.1%
30	Yahoo Dot Tag	3,973	0.1%
31	Magnite (Rubicon Project)	3,141	0.1%
32	Amazon Publisher Services	2,740	0.1%
33	NitroPay	2,551	0.1%
34	Prebid.js	2,485	0.1%
35	MNTN (SteelHouse)	1,530	0.0%
36	Media.net	1,523	0.0%
37	Snigel	1,477	0.0%
38	Equativ (Smart AdServer)	1,279	0.0%
39	Quora Pixel	1,277	0.0%
40	Setupad	1,210	0.0%
41	Integral Ad Science	1,159	0.0%
42	Spotify Pixel	1,074	0.0%
43	DoubleVerify	1,039	0.0%
44	33Across	965	0.0%
45	Kargo	909	0.0%
46	Freestar	890	0.0%
47	Sovrn	794	0.0%
48	Teads	706	0.0%
49	Nextdoor Pixel	701	0.0%
50	PubMatic	679	0.0%
51	Index Exchange	643	0.0%
52	Playwire	619	0.0%
53	Blockthrough	553	0.0%
54	Monumetric	534	0.0%
55	Revcontent	289	0.0%
56	AdPushup	264	0.0%
57	Connatix	256	0.0%
58	OpenX	253	0.0%
59	TripleLift	240	0.0%
60	GumGum	192	0.0%
61	Primis	164	0.0%
62	Confiant	162	0.0%
63	Moat	137	0.0%
64	Podsights	132	0.0%
65	Sharethrough	44	0.0%
66	Vidazoo	41	0.0%
67	EX.CO	35	0.0%
68	Yieldmo	4	0.0%
69	Polar (MediaVoice)	3	0.0%

Share: of the websites running any of these tools. From the homepage code of the 35,687,212 sites in StackGrep's latest crawl.

The leader in each country

Domain	Most used	Websites
.comon .com	Meta Pixel	952,196	42% of installs
.dein Germany	Meta Pixel	41,337	39% of installs
.orgon .org	Meta Pixel	42,873	41% of installs
.ruon .ru	VK Pixel	35,857	34% of installs
.ukin the UK	Meta Pixel	48,201	48% of installs
.neton .net	Google AdSense	41,691	42% of installs
.frin France	Google Ads	22,232	37% of installs
.nlin the Netherlands	Meta Pixel	23,385	50% of installs
.jpin Japan	Google AdSense	17,986	31% of installs
.itin Italy	Meta Pixel	41,001	56% of installs
.plin Poland	Meta Pixel	35,218	48% of installs
.brin Brazil	Meta Pixel	54,323	48% of installs

Other markets

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Questions

What is the most used of the ad networks and pixels?

Meta Pixel, on 1,889,693 websites in our index (51% of the sites that run any of the 69 we track).

How is market share measured here?

By websites: we read the homepage code of every site in our crawl and count the sites that load each tool. A site that runs two counts for both, so the shares can add up to more than 100%. It's a count of sites, not of revenue or orders.

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