Home / Market share / Affiliate & referrals
Affiliate network market share, 2026
Amazon Associates leads the affiliate and referral tools we track: it's on 27% of the 90,784 websites that run any of them. GoAffPro is second with 23%.
| # | Tool | Websites | Share | ||
|---|---|---|---|---|---|
| 1 | Amazon Associates | 24,356 | 27% | Alternatives | |
| 2 | GoAffPro | 21,028 | 23% | Alternatives | |
| 3 | Tradedoubler | 6,122 | 7% | Alternatives | |
| 4 | AffiliateWP | 6,098 | 7% | Alternatives | |
| 5 | Awin | 4,885 | 5% | Alternatives | |
| 6 | Skimlinks | 4,149 | 5% | Alternatives | |
| 7 | Rewardful | 3,553 | 4% | Alternatives | |
| 8 | Impact | 3,200 | 4% | Alternatives | |
| 9 | Affiliatly | 2,841 | 3% | Alternatives | |
| 10 | Sovrn Commerce (VigLink) | 2,774 | 3% | Alternatives | |
| 11 | FirstPromoter | 2,266 | 2% | Alternatives | |
| 12 | Post Affiliate Pro | 2,126 | 2% | Alternatives | |
| 13 | Rakuten Advertising | 1,765 | 2% | Alternatives | |
| 14 | Tapfiliate | 1,475 | 2% | Alternatives | |
| 15 | Partnerize | 1,234 | 1% | Alternatives | |
| 16 | Everflow | 1,077 | 1% | Alternatives | |
| 17 | CJ Affiliate | 999 | 1% | Alternatives | |
| 18 | Webgains | 638 | 0.7% | Alternatives | |
| 19 | LeadDyno | 633 | 0.7% | Alternatives | |
| 20 | PartnerStack | 609 | 0.7% | Alternatives | |
| 21 | Trackdesk | 514 | 0.6% | Alternatives | |
| 22 | Viral Loops | 302 | 0.3% | Alternatives | |
| 23 | Pepperjam (Ascend) | 183 | 0.2% | Alternatives | |
| 24 | ShareASale | 175 | 0.2% | Alternatives | |
| 25 | AvantLink | 119 | 0.1% | Alternatives | |
| 26 | GrowSurf | 114 | 0.1% | Alternatives | |
| 27 | RevLifter | 29 | 0.0% | Alternatives | |
| 28 | ReferralHero | 11 | 0.0% | Alternatives | |
| 29 | Ambassador | 8 | 0.0% | Alternatives | |
| 30 | Button | 6 | 0.0% | Alternatives | |
| 31 | Shrine Affiliate | 1 | 0.0% |
Share: of the websites running any of these tools. From the homepage code of the 35,687,212 sites in StackGrep's latest crawl.
The leader in each country
| Domain | Most used | Websites | |
|---|---|---|---|
| .comon .com | Amazon Associates | 17,009 | 28% of installs |
| .dein Germany | Tradedoubler | 1,306 | 31% of installs |
| .orgon .org | Amazon Associates | 603 | 38% of installs |
| .ruon .ru | AffiliateWP | 40 | 37% of installs |
| .ukin the UK | GoAffPro | 583 | 23% of installs |
| .neton .net | Amazon Associates | 1,521 | 56% of installs |
| .frin France | GoAffPro | 405 | 36% of installs |
| .nlin the Netherlands | GoAffPro | 179 | 23% of installs |
| .jpin Japan | Amazon Associates | 749 | 78% of installs |
| .itin Italy | Amazon Associates | 249 | 29% of installs |
| .plin Poland | Tradedoubler | 247 | 45% of installs |
| .brin Brazil | AffiliateWP | 63 | 25% of installs |
Other markets
Questions
What is the most used of the affiliate and referral tools?
Amazon Associates, on 24,356 websites in our index (27% of the sites that run any of the 31 we track).
How is market share measured here?
By websites: we read the homepage code of every site in our crawl and count the sites that load each tool. A site that runs two counts for both, so the shares can add up to more than 100%. It's a count of sites, not of revenue or orders.
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