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Marketing automation and CRM market share, 2026

HubSpot leads the marketing automation tools and CRMs we track: it's on 46% of the 600,474 websites that run any of them. HighLevel (LeadConnector) is second with 26%.

600,474websites run one or more

HubSpotthe most used

46tools tracked

#	Tool	Websites	Share
1	HubSpot	274,610	46%	Alternatives
2	HighLevel (LeadConnector)	153,812	26%	Alternatives
3	Bitrix24	40,707	7%	Alternatives
4	CallRail	31,337	5%	Alternatives
5	Leadfeeder (Dealfront)	17,386	3%	Alternatives
6	Pardot (Account Engagement)	14,476	2%	Alternatives
7	Apollo.io	12,082	2%	Alternatives
8	Leadinfo	9,797	2%	Alternatives
9	CallTrackingMetrics	8,517	1%	Alternatives
10	Marketo	8,114	1%	Alternatives
11	Mautic	6,577	1%	Alternatives
12	SharpSpring	5,369	0.9%	Alternatives
13	Keap (Infusionsoft)	4,790	0.8%	Alternatives
14	RB2B	4,195	0.7%	Alternatives
15	Pipedrive	4,153	0.7%	Alternatives
16	Lead Forensics	2,877	0.5%	Alternatives
17	Salesforce Web-to-Lead	2,549	0.4%	Alternatives
18	Microsoft Dynamics 365 Marketing	2,189	0.4%	Alternatives
19	Ontraport	2,185	0.4%	Alternatives
20	Oracle Eloqua	1,793	0.3%	Alternatives
21	Zoho CRM	1,681	0.3%	Alternatives
22	Clearbit	1,598	0.3%	Alternatives
23	Snitcher	1,457	0.2%	Alternatives
24	Bombora	1,410	0.2%	Alternatives
25	Qualified	1,400	0.2%	Alternatives
26	Visitor Queue	1,275	0.2%	Alternatives
27	Act-On	1,205	0.2%	Alternatives
28	Albacross	1,177	0.2%	Alternatives
29	Warmly	1,058	0.2%	Alternatives
30	Invoca	932	0.2%	Alternatives
31	Agile CRM	926	0.2%	Alternatives
32	Salesloft	892	0.1%	Alternatives
33	6sense	883	0.1%	Alternatives
34	HockeyStack	838	0.1%	Alternatives
35	Freshworks CRM (Freshmarketer)	762	0.1%	Alternatives
36	Factors.ai	732	0.1%	Alternatives
37	LeadSquared	510	0.1%	Alternatives
38	Demandbase	493	0.1%	Alternatives
39	Dreamdata	356	0.1%	Alternatives
40	Koala	275	0.0%	Alternatives
41	Nutshell	266	0.0%	Alternatives
42	Common Room	229	0.0%	Alternatives
43	Mutiny	178	0.0%	Alternatives
44	Insightly	124	0.0%	Alternatives
45	PathFactory	20	0.0%	Alternatives
46	MadKudu	3	0.0%

Share: of the websites running any of these tools. From the homepage code of the 35,687,212 sites in StackGrep's latest crawl.

The leader in each country

Domain	Most used	Websites
.comon .com	HubSpot	163,668	42% of installs
.dein Germany	HubSpot	6,312	58% of installs
.orgon .org	HubSpot	9,964	54% of installs
.ruon .ru	Bitrix24	25,217	98% of installs
.ukin the UK	HubSpot	9,355	53% of installs
.neton .net	HubSpot	3,926	38% of installs
.frin France	HubSpot	3,896	69% of installs
.nlin the Netherlands	HubSpot	3,085	41% of installs
.jpin Japan	HubSpot	3,153	56% of installs
.itin Italy	HubSpot	2,535	59% of installs
.plin Poland	HubSpot	919	46% of installs
.brin Brazil	HubSpot	2,913	58% of installs

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Questions

What is the most used of the marketing automation tools and CRMs?

HubSpot, on 274,610 websites in our index (46% of the sites that run any of the 46 we track).

How is market share measured here?

By websites: we read the homepage code of every site in our crawl and count the sites that load each tool. A site that runs two counts for both, so the shares can add up to more than 100%. It's a count of sites, not of revenue or orders.

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