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Google Analytics (Universal) alternatives

The 77 most used alternatives to Google Analytics (Universal), ranked by how many websites run them. Google Analytics 4 leads with 6,450,395 sites; Google Analytics (Universal) itself is on 2,201,166.

#ToolWebsitesAlso run Google Analytics (Universal)
1Google Analytics 46,450,395
283,583Compare
2Cloudflare Web Analytics3,098,381
111,544Compare
3Yandex Metrica847,754
75,091Compare
4Jetpack Stats754,005
48,033Compare
5Matomo470,855
19,177Compare
6Microsoft Clarity387,672
11,940Compare
7Snowplow383,892
288,711Compare
8Baidu Tongji310,134
2,490Compare
9Plausible239,463
1,571Compare
10Hotjar183,998
18,553Compare
11CNZZ113,509
1,168Compare
12StatCounter104,301
15,645Compare
13Top.Mail.Ru86,369
9,229Compare
14Ahrefs Web Analytics62,046
1,408Compare
15Metricool53,097
2,604Compare
16Naver Analytics52,499
1,514Compare
17PostHog30,220
812Compare
18RudderStack25,367
3,273Compare
19Clicky25,142
3,319Compare
20Fathom24,496
761Compare
21Crazy Egg22,826
3,139Compare
22Umami20,407
163Compare
23Lucky Orange19,955
2,247Compare
24Segment16,997
585Compare
25Heap16,922
908Compare
26Triple Whale15,048
96Compare
27Mixpanel14,831
2,155Compare
28Quantcast Measure14,151
3,615Compare
29Smartlook13,972
2,245Compare
30Mouseflow11,581
1,434Compare
31Vercel Analytics10,922
13Compare
32Contentsquare10,775
240Compare
33Comscore7,891
950Compare
34GoatCounter7,716
59Compare
35Amplitude7,582
305Compare
36etracker7,337
215Compare
37Pendo7,325
656Compare
38FullStory7,263
1,035Compare
39Simple Analytics6,686
124Compare
40Gemius6,473
2,750Compare
41Piano Analytics (AT Internet)4,517
643Compare
42Inspectlet4,178
1,139Compare
43Elevar4,145
28Compare
44Pirsch3,855
47Compare
45Parse.ly3,501
1,483Compare
46Adobe Analytics3,135
615Compare
47Chartbeat2,695
689Compare
48Woopra2,123
656Compare
49Appcues2,116
47Compare
50LogRocket1,962
538Compare
51Nielsen1,864
425Compare
52Quantum Metric1,484
846Compare
53Medallia DXA (Decibel)1,245
6Compare
54UserGuiding1,233
844Compare
55Freshpaint1,035
62Compare
56Usermaven968
27Compare
57Rockerbox948
25Compare
58Analyzify875
0Compare
59Kissmetrics799
323Compare
60OpenReplay798
20Compare
61Counter.dev705
27Compare
62Gainsight PX673
21Compare
63Northbeam560
7Compare
64WalkMe560
64Compare
65Swetrix469
4Compare
66Whatfix460
9Compare
67Lytics381
13Compare
68TrackBee322
4Compare
69Splitbee312
10Compare
70Userpilot279
8Compare
71Countly227
11Compare
72mParticle196
15Compare
73Glassbox95
2Compare
74Webtrends78
10Compare
75Chameleon76
5Compare
76June20
0Compare
77Mapp Intelligence (Webtrekk)13
0Compare

Counts are websites whose homepage code loads the tool, in StackGrep's latest crawl.

Related

Websites using Google Analytics (Universal)Web analytics market share

Questions

What is the most popular Google Analytics (Universal) alternative?

Google Analytics 4, on 6,450,395 websites in our index. The table ranks every alternative we track by sites using it.

Do sites switch from Google Analytics (Universal)?

Some do. The "also run Google Analytics (Universal)" column counts sites that load both: often a switch in progress. Each tool's page lists its sites, and with an account you can download them.

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