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Google Analytics (Universal) vs mParticle: who uses which

Google Analytics (Universal) is on more sites: 2,201,166 against 196 for mParticle, about 11230.4 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle Analytics (Universal)mParticle
.com on .com1,060,00269
.org on .org107,9482
.jp in Japan72,4741
.net on .net69,9452
.uk in the UK61,8654
.de in Germany60,2600
.ru on .ru56,8010
.pl in Poland46,1911

15 sites run both at once.

Questions

Which is more popular, Google Analytics (Universal) or mParticle?

Google Analytics (Universal) is on more sites: 2,201,166 against 196 for mParticle, about 11230.4 times as many, across the sites StackGrep has indexed.

Do sites use Google Analytics (Universal) and mParticle together?

15 sites load both. That's often a switch in progress, or two teams picking different tools.

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