Home / Technologies / Google Analytics 4 vs Google Analytics (Universal)
Google Analytics 4 vs Google Analytics (Universal): who uses which
Google Analytics 4 is on more sites: 6,450,395 against 2,201,166 for Google Analytics (Universal), about 2.9 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Analytics 4 | Google Analytics (Universal) |
|---|---|---|
| .com on .com | 3,128,651 | 1,060,002 |
| .org on .org | 259,710 | 107,948 |
| .jp in Japan | 196,363 | 72,474 |
| .uk in the UK | 193,289 | 61,865 |
| .net on .net | 146,533 | 69,945 |
| .de in Germany | 148,191 | 60,260 |
| .fr in France | 156,566 | 45,369 |
| .it in Italy | 119,470 | 43,940 |
283,583 sites run both at once.
Questions
Which is more popular, Google Analytics 4 or Google Analytics (Universal)?
Google Analytics 4 is on more sites: 6,450,395 against 2,201,166 for Google Analytics (Universal), about 2.9 times as many, across the sites StackGrep has indexed.
Do sites use Google Analytics 4 and Google Analytics (Universal) together?
283,583 sites load both. That's often a switch in progress, or two teams picking different tools.
Want the whole list?
Sign up to download every site using Google Analytics 4 or Google Analytics (Universal) as a spreadsheet and see new ones as they appear. 200 free credits to start. No card needed.