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Adobe Analytics vs Google Analytics (Universal): who uses which

Google Analytics (Universal) is on more sites: 2,201,166 against 3,135 for Adobe Analytics, about 702.1 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainAdobe AnalyticsGoogle Analytics (Universal)
.com on .com1,8781,060,002
.org on .org150107,948
.jp in Japan20872,474
.net on .net9769,945
.uk in the UK5861,865
.de in Germany7860,260
.ru on .ru956,801
.pl in Poland946,191

615 sites run both at once.

Questions

Which is more popular, Adobe Analytics or Google Analytics (Universal)?

Google Analytics (Universal) is on more sites: 2,201,166 against 3,135 for Adobe Analytics, about 702.1 times as many, across the sites StackGrep has indexed.

Do sites use Adobe Analytics and Google Analytics (Universal) together?

615 sites load both. That's often a switch in progress, or two teams picking different tools.

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