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Home / Technologies / Google Analytics (Universal) vs Vercel Analytics

Google Analytics (Universal) vs Vercel Analytics: who uses which

Google Analytics (Universal) is on more sites: 2,201,166 against 10,922 for Vercel Analytics, about 201.5 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle Analytics (Universal)Vercel Analytics
.com on .com1,060,0025,333
.org on .org107,948321
.jp in Japan72,47444
.net on .net69,945170
.uk in the UK61,865161
.de in Germany60,260228
.ru on .ru56,8016
.pl in Poland46,19160

13 sites run both at once.

Questions

Which is more popular, Google Analytics (Universal) or Vercel Analytics?

Google Analytics (Universal) is on more sites: 2,201,166 against 10,922 for Vercel Analytics, about 201.5 times as many, across the sites StackGrep has indexed.

Do sites use Google Analytics (Universal) and Vercel Analytics together?

13 sites load both. That's often a switch in progress, or two teams picking different tools.

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