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Google Analytics (Universal) vs Segment: who uses which
Google Analytics (Universal) is on more sites: 2,201,166 against 16,997 for Segment, about 129.5 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Analytics (Universal) | Segment |
|---|---|---|
| .com on .com | 1,060,002 | 12,934 |
| .org on .org | 107,948 | 395 |
| .jp in Japan | 72,474 | 9 |
| .net on .net | 69,945 | 181 |
| .uk in the UK | 61,865 | 76 |
| .de in Germany | 60,260 | 48 |
| .ru on .ru | 56,801 | 12 |
| .pl in Poland | 46,191 | 11 |
585 sites run both at once.
Questions
Which is more popular, Google Analytics (Universal) or Segment?
Google Analytics (Universal) is on more sites: 2,201,166 against 16,997 for Segment, about 129.5 times as many, across the sites StackGrep has indexed.
Do sites use Google Analytics (Universal) and Segment together?
585 sites load both. That's often a switch in progress, or two teams picking different tools.
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