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Home / Technologies / FullStory vs Google Analytics (Universal)

FullStory vs Google Analytics (Universal): who uses which

Google Analytics (Universal) is on more sites: 2,201,166 against 7,263 for FullStory, about 303.1 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainFullStoryGoogle Analytics (Universal)
.com on .com4,8491,060,002
.org on .org221107,948
.jp in Japan572,474
.net on .net15269,945
.uk in the UK25161,865
.de in Germany7960,260
.ru on .ru3256,801
.pl in Poland1646,191

1,035 sites run both at once.

Questions

Which is more popular, FullStory or Google Analytics (Universal)?

Google Analytics (Universal) is on more sites: 2,201,166 against 7,263 for FullStory, about 303.1 times as many, across the sites StackGrep has indexed.

Do sites use FullStory and Google Analytics (Universal) together?

1,035 sites load both. That's often a switch in progress, or two teams picking different tools.

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