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Fathom vs Google Analytics (Universal): who uses which
Google Analytics (Universal) is on more sites: 2,201,166 against 24,496 for Fathom, about 89.9 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Fathom | Google Analytics (Universal) |
|---|---|---|
| .com on .com | 11,426 | 1,060,002 |
| .org on .org | 1,507 | 107,948 |
| .jp in Japan | 9 | 72,474 |
| .net on .net | 388 | 69,945 |
| .uk in the UK | 1,890 | 61,865 |
| .de in Germany | 1,211 | 60,260 |
| .ru on .ru | 7 | 56,801 |
| .pl in Poland | 16 | 46,191 |
761 sites run both at once.
Questions
Which is more popular, Fathom or Google Analytics (Universal)?
Google Analytics (Universal) is on more sites: 2,201,166 against 24,496 for Fathom, about 89.9 times as many, across the sites StackGrep has indexed.
Do sites use Fathom and Google Analytics (Universal) together?
761 sites load both. That's often a switch in progress, or two teams picking different tools.
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