Home / Technologies / Google Analytics (Universal) vs Nielsen
Google Analytics (Universal) vs Nielsen: who uses which
Google Analytics (Universal) is on more sites: 2,201,166 against 1,864 for Nielsen, about 1180.9 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Analytics (Universal) | Nielsen |
|---|---|---|
| .com on .com | 1,060,002 | 659 |
| .org on .org | 107,948 | 54 |
| .jp in Japan | 72,474 | 5 |
| .net on .net | 69,945 | 29 |
| .uk in the UK | 61,865 | 106 |
| .de in Germany | 60,260 | 63 |
| .ru on .ru | 56,801 | 2 |
| .pl in Poland | 46,191 | 24 |
425 sites run both at once.
Questions
Which is more popular, Google Analytics (Universal) or Nielsen?
Google Analytics (Universal) is on more sites: 2,201,166 against 1,864 for Nielsen, about 1180.9 times as many, across the sites StackGrep has indexed.
Do sites use Google Analytics (Universal) and Nielsen together?
425 sites load both. That's often a switch in progress, or two teams picking different tools.
Want the whole list?
Sign up to download every site using Google Analytics (Universal) or Nielsen as a spreadsheet and see new ones as they appear. 200 free credits to start. No card needed.