Start free

Home / Technologies / Ahrefs Web Analytics vs Google Analytics (Universal)

Ahrefs Web Analytics vs Google Analytics (Universal): who uses which

Google Analytics (Universal) is on more sites: 2,201,166 against 62,046 for Ahrefs Web Analytics, about 35.5 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainAhrefs Web AnalyticsGoogle Analytics (Universal)
.com on .com33,6391,060,002
.org on .org1,361107,948
.jp in Japan41672,474
.net on .net1,38569,945
.uk in the UK2,24861,865
.de in Germany1,43760,260
.ru on .ru51256,801
.pl in Poland1,01546,191

1,408 sites run both at once.

Questions

Which is more popular, Ahrefs Web Analytics or Google Analytics (Universal)?

Google Analytics (Universal) is on more sites: 2,201,166 against 62,046 for Ahrefs Web Analytics, about 35.5 times as many, across the sites StackGrep has indexed.

Do sites use Ahrefs Web Analytics and Google Analytics (Universal) together?

1,408 sites load both. That's often a switch in progress, or two teams picking different tools.

Want the whole list?

Sign up to download every site using Ahrefs Web Analytics or Google Analytics (Universal) as a spreadsheet and see new ones as they appear. 200 free credits to start. No card needed.

Start free