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Google Analytics 4 alternatives

The 77 most used alternatives to Google Analytics 4, ranked by how many websites run them. Cloudflare Web Analytics leads with 3,098,381 sites; Google Analytics 4 itself is on 6,450,395.

#ToolWebsitesAlso run Google Analytics 4
1Cloudflare Web Analytics3,098,381
563,572Compare
2Google Analytics (Universal)2,201,166
283,583Compare
3Yandex Metrica847,754
99,318Compare
4Jetpack Stats754,005
229,649Compare
5Matomo470,855
58,526Compare
6Microsoft Clarity387,672
232,744Compare
7Snowplow383,892
28,545Compare
8Baidu Tongji310,134
7,331Compare
9Plausible239,463
17,299Compare
10Hotjar183,998
83,689Compare
11CNZZ113,509
1,012Compare
12StatCounter104,301
14,335Compare
13Top.Mail.Ru86,369
6,636Compare
14Ahrefs Web Analytics62,046
35,251Compare
15Metricool53,097
27,432Compare
16Naver Analytics52,499
10,990Compare
17PostHog30,220
8,832Compare
18RudderStack25,367
8,851Compare
19Clicky25,142
5,484Compare
20Fathom24,496
3,710Compare
21Crazy Egg22,826
9,238Compare
22Umami20,407
3,335Compare
23Lucky Orange19,955
9,303Compare
24Segment16,997
1,834Compare
25Heap16,922
12,951Compare
26Triple Whale15,048
8,620Compare
27Mixpanel14,831
6,691Compare
28Quantcast Measure14,151
6,866Compare
29Smartlook13,972
5,937Compare
30Mouseflow11,581
4,886Compare
31Vercel Analytics10,922
2,036Compare
32Contentsquare10,775
5,977Compare
33Comscore7,891
3,179Compare
34GoatCounter7,716
372Compare
35Amplitude7,582
2,882Compare
36etracker7,337
491Compare
37Pendo7,325
870Compare
38FullStory7,263
2,031Compare
39Simple Analytics6,686
1,208Compare
40Gemius6,473
1,687Compare
41Piano Analytics (AT Internet)4,517
155Compare
42Inspectlet4,178
1,417Compare
43Elevar4,145
959Compare
44Pirsch3,855
784Compare
45Parse.ly3,501
935Compare
46Adobe Analytics3,135
348Compare
47Chartbeat2,695
589Compare
48Woopra2,123
519Compare
49Appcues2,116
97Compare
50LogRocket1,962
696Compare
51Nielsen1,864
505Compare
52Quantum Metric1,484
927Compare
53Medallia DXA (Decibel)1,245
944Compare
54UserGuiding1,233
912Compare
55Freshpaint1,035
191Compare
56Usermaven968
354Compare
57Rockerbox948
388Compare
58Analyzify875
540Compare
59Kissmetrics799
157Compare
60OpenReplay798
224Compare
61Counter.dev705
116Compare
62Gainsight PX673
24Compare
63Northbeam560
283Compare
64WalkMe560
29Compare
65Swetrix469
65Compare
66Whatfix460
301Compare
67Lytics381
26Compare
68TrackBee322
142Compare
69Splitbee312
67Compare
70Userpilot279
34Compare
71Countly227
45Compare
72mParticle196
15Compare
73Glassbox95
12Compare
74Webtrends78
7Compare
75Chameleon76
21Compare
76June20
5Compare
77Mapp Intelligence (Webtrekk)13
1Compare

Counts are websites whose homepage code loads the tool, in StackGrep's latest crawl.

Related

Websites using Google Analytics 4Web analytics market share

Questions

What is the most popular Google Analytics 4 alternative?

Cloudflare Web Analytics, on 3,098,381 websites in our index. The table ranks every alternative we track by sites using it.

Do sites switch from Google Analytics 4?

Some do. The "also run Google Analytics 4" column counts sites that load both: often a switch in progress. Each tool's page lists its sites, and with an account you can download them.

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