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Google Analytics 4 vs Nielsen: who uses which
Google Analytics 4 is on more sites: 6,450,395 against 1,864 for Nielsen, about 3460.5 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Analytics 4 | Nielsen |
|---|---|---|
| .com on .com | 3,128,651 | 659 |
| .org on .org | 259,710 | 54 |
| .jp in Japan | 196,363 | 5 |
| .uk in the UK | 193,289 | 106 |
| .fr in France | 156,566 | 21 |
| .de in Germany | 148,191 | 63 |
| .net on .net | 146,533 | 29 |
| .it in Italy | 119,470 | 320 |
505 sites run both at once.
Questions
Which is more popular, Google Analytics 4 or Nielsen?
Google Analytics 4 is on more sites: 6,450,395 against 1,864 for Nielsen, about 3460.5 times as many, across the sites StackGrep has indexed.
Do sites use Google Analytics 4 and Nielsen together?
505 sites load both. That's often a switch in progress, or two teams picking different tools.
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