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Home / Technologies / Google Analytics 4 vs RudderStack

Google Analytics 4 vs RudderStack: who uses which

Google Analytics 4 is on more sites: 6,450,395 against 25,367 for RudderStack, about 254.3 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle Analytics 4RudderStack
.com on .com3,128,65119,014
.org on .org259,710867
.jp in Japan196,36340
.uk in the UK193,289359
.fr in France156,566462
.de in Germany148,191114
.net on .net146,533301
.it in Italy119,47094

8,851 sites run both at once.

Questions

Which is more popular, Google Analytics 4 or RudderStack?

Google Analytics 4 is on more sites: 6,450,395 against 25,367 for RudderStack, about 254.3 times as many, across the sites StackGrep has indexed.

Do sites use Google Analytics 4 and RudderStack together?

8,851 sites load both. That's often a switch in progress, or two teams picking different tools.

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