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Google Tag Manager alternatives
The 9 most used alternatives to Google Tag Manager, ranked by how many websites run them. Matomo Tag Manager leads with 47,054 sites; Google Tag Manager itself is on 4,243,796.
| # | Tool | Websites | Also run Google Tag Manager | ||
|---|---|---|---|---|---|
| 1 | Matomo Tag Manager | 47,054 | 8,331 | Compare | |
| 2 | Adobe Experience Platform Tags (Launch) | 46,753 | 16,855 | Compare | |
| 3 | Cloudflare Zaraz | 17,063 | 3,719 | Compare | |
| 4 | Tealium iQ | 14,222 | 3,568 | Compare | |
| 5 | Piwik PRO | 9,177 | 1,920 | Compare | |
| 6 | Yahoo! Tag Manager | 6,129 | 4,430 | Compare | |
| 7 | Commanders Act TagCommander | 961 | 129 | Compare | |
| 8 | Addingwell | 926 | 926 | Compare | |
| 9 | Stape | 377 | 369 | Compare |
Counts are websites whose homepage code loads the tool, in StackGrep's latest crawl.
Questions
What is the most popular Google Tag Manager alternative?
Matomo Tag Manager, on 47,054 websites in our index. The table ranks every alternative we track by sites using it.
Do sites switch from Google Tag Manager?
Some do. The "also run Google Tag Manager" column counts sites that load both: often a switch in progress. Each tool's page lists its sites, and with an account you can download them.
Want the whole list?
Join the waitlist to download every site using Google Tag Manager or its alternatives as a spreadsheet and hear when new ones appear.