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Home / Technologies / Google Tag Manager vs Yahoo! Tag Manager

Google Tag Manager vs Yahoo! Tag Manager: who uses which

Google Tag Manager is on more sites: 4,243,796 against 6,129 for Yahoo! Tag Manager, about 692.4 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle Tag ManagerYahoo! Tag Manager
.com on .com1,900,1152,123
.jp in Japan138,7003,418
.org on .org130,31214
.de in Germany125,9190
.br in Brazil116,4370
.uk in the UK114,0220
.nl in the Netherlands106,4630
.au in Australia93,7531

4,430 sites run both at once.

Questions

Which is more popular, Google Tag Manager or Yahoo! Tag Manager?

Google Tag Manager is on more sites: 4,243,796 against 6,129 for Yahoo! Tag Manager, about 692.4 times as many, across the sites StackGrep has indexed.

Do sites use Google Tag Manager and Yahoo! Tag Manager together?

4,430 sites load both. That's often a switch in progress, or two teams picking different tools.

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