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Google Tag Manager vs Matomo Tag Manager: who uses which
Google Tag Manager is on more sites: 4,243,796 against 47,054 for Matomo Tag Manager, about 90.2 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Google Tag Manager | Matomo Tag Manager |
|---|---|---|
| .com on .com | 1,900,115 | 14,280 |
| .jp in Japan | 138,700 | 3,999 |
| .de in Germany | 125,919 | 5,453 |
| .org on .org | 130,312 | 887 |
| .br in Brazil | 116,437 | 189 |
| .uk in the UK | 114,022 | 414 |
| .nl in the Netherlands | 106,463 | 734 |
| .au in Australia | 93,753 | 50 |
8,331 sites run both at once.
Questions
Which is more popular, Google Tag Manager or Matomo Tag Manager?
Google Tag Manager is on more sites: 4,243,796 against 47,054 for Matomo Tag Manager, about 90.2 times as many, across the sites StackGrep has indexed.
Do sites use Google Tag Manager and Matomo Tag Manager together?
8,331 sites load both. That's often a switch in progress, or two teams picking different tools.
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