Home / Technologies / Adobe Experience Platform Tags (Launch) vs Google Tag Manager
Adobe Experience Platform Tags (Launch) vs Google Tag Manager: who uses which
Google Tag Manager is on more sites: 4,243,796 against 46,753 for Adobe Experience Platform Tags (Launch), about 90.8 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Adobe Experience Platform Tags (Launch) | Google Tag Manager |
|---|---|---|
| .com on .com | 26,399 | 1,900,115 |
| .jp in Japan | 715 | 138,700 |
| .org on .org | 2,209 | 130,312 |
| .de in Germany | 999 | 125,919 |
| .br in Brazil | 431 | 116,437 |
| .uk in the UK | 867 | 114,022 |
| .nl in the Netherlands | 312 | 106,463 |
| .au in Australia | 818 | 93,753 |
16,855 sites run both at once.
Questions
Which is more popular, Adobe Experience Platform Tags (Launch) or Google Tag Manager?
Google Tag Manager is on more sites: 4,243,796 against 46,753 for Adobe Experience Platform Tags (Launch), about 90.8 times as many, across the sites StackGrep has indexed.
Do sites use Adobe Experience Platform Tags (Launch) and Google Tag Manager together?
16,855 sites load both. That's often a switch in progress, or two teams picking different tools.
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