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Adform vs Google Ads: who uses which

Google Ads is on more sites: 1,061,232 against 6,420 for Adform, about 165.3 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainAdformGoogle Ads
.com on .com3,036527,222
.de in Germany11333,190
.br in Brazil432,211
.uk in the UK9028,899
.org on .org29523,013
.au in Australia522,798
.fr in France4422,232
.pl in Poland11620,366

596 sites run both at once.

Questions

Which is more popular, Adform or Google Ads?

Google Ads is on more sites: 1,061,232 against 6,420 for Adform, about 165.3 times as many, across the sites StackGrep has indexed.

Do sites use Adform and Google Ads together?

596 sites load both. That's often a switch in progress, or two teams picking different tools.

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