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Adform vs Google Publisher Tag (Ad Manager): who uses which
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 6,420 for Adform, about 9.7 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Adform | Google Publisher Tag (Ad Manager) |
|---|---|---|
| .com on .com | 3,036 | 32,170 |
| .net on .net | 460 | 2,259 |
| .org on .org | 295 | 2,157 |
| .se in Sweden | 114 | 1,724 |
| .br in Brazil | 4 | 1,672 |
| .jp in Japan | 27 | 1,454 |
| .pl in Poland | 116 | 932 |
| .it in Italy | 108 | 900 |
62 sites run both at once.
Questions
Which is more popular, Adform or Google Publisher Tag (Ad Manager)?
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 6,420 for Adform, about 9.7 times as many, across the sites StackGrep has indexed.
Do sites use Adform and Google Publisher Tag (Ad Manager) together?
62 sites load both. That's often a switch in progress, or two teams picking different tools.
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