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Adform vs Index Exchange: who uses which
Adform is on more sites: 6,420 against 643 for Index Exchange, about 10.0 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Adform | Index Exchange |
|---|---|---|
| .com on .com | 3,036 | 404 |
| .net on .net | 460 | 4 |
| .ro in Romania | 173 | 157 |
| .cz in Czechia | 321 | 0 |
| .org on .org | 295 | 5 |
| .dk in Denmark | 160 | 0 |
| .tw on .tw | 125 | 0 |
| .pl in Poland | 116 | 4 |
157 sites run both at once.
Questions
Which is more popular, Adform or Index Exchange?
Adform is on more sites: 6,420 against 643 for Index Exchange, about 10.0 times as many, across the sites StackGrep has indexed.
Do sites use Adform and Index Exchange together?
157 sites load both. That's often a switch in progress, or two teams picking different tools.
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