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Adform vs Equativ (Smart AdServer): who uses which
Adform is on more sites: 6,420 against 1,279 for Equativ (Smart AdServer), about 5.0 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Adform | Equativ (Smart AdServer) |
|---|---|---|
| .com on .com | 3,036 | 291 |
| .net on .net | 460 | 25 |
| .org on .org | 295 | 118 |
| .cz in Czechia | 321 | 6 |
| .pl in Poland | 116 | 117 |
| .fr in France | 44 | 165 |
| .it in Italy | 108 | 88 |
| .de in Germany | 113 | 83 |
2 sites run both at once.
Questions
Which is more popular, Adform or Equativ (Smart AdServer)?
Adform is on more sites: 6,420 against 1,279 for Equativ (Smart AdServer), about 5.0 times as many, across the sites StackGrep has indexed.
Do sites use Adform and Equativ (Smart AdServer) together?
2 sites load both. That's often a switch in progress, or two teams picking different tools.
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