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Adobe Analytics vs Nielsen: who uses which
Adobe Analytics is on more sites: 3,135 against 1,864 for Nielsen, about 1.7 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Adobe Analytics | Nielsen |
|---|---|---|
| .com on .com | 1,878 | 659 |
| .it in Italy | 76 | 320 |
| .jp in Japan | 208 | 5 |
| .org on .org | 150 | 54 |
| .es in Spain | 92 | 93 |
| .uk in the UK | 58 | 106 |
| .bg on .bg | 1 | 141 |
| .de in Germany | 78 | 63 |
30 sites run both at once.
Questions
Which is more popular, Adobe Analytics or Nielsen?
Adobe Analytics is on more sites: 3,135 against 1,864 for Nielsen, about 1.7 times as many, across the sites StackGrep has indexed.
Do sites use Adobe Analytics and Nielsen together?
30 sites load both. That's often a switch in progress, or two teams picking different tools.
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