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Home / Technologies / Adobe Experience Platform Tags (Launch) vs Matomo Tag Manager

Adobe Experience Platform Tags (Launch) vs Matomo Tag Manager: who uses which

Matomo Tag Manager is on more sites: 47,054 against 46,753 for Adobe Experience Platform Tags (Launch), about 1.0 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainAdobe Experience Platform Tags (Launch)Matomo Tag Manager
.com on .com26,39914,280
.de in Germany9995,453
.jp in Japan7153,999
.fr in France3993,324
.org on .org2,209887
.ru on .ru422,775
.net on .net1,1281,476
.it in Italy773877

34 sites run both at once.

Questions

Which is more popular, Adobe Experience Platform Tags (Launch) or Matomo Tag Manager?

Matomo Tag Manager is on more sites: 47,054 against 46,753 for Adobe Experience Platform Tags (Launch), about 1.0 times as many, across the sites StackGrep has indexed.

Do sites use Adobe Experience Platform Tags (Launch) and Matomo Tag Manager together?

34 sites load both. That's often a switch in progress, or two teams picking different tools.

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