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AdRoll vs Google Ads: who uses which

Google Ads is on more sites: 1,061,232 against 18,496 for AdRoll, about 57.4 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainAdRollGoogle Ads
.com on .com13,501527,222
.de in Germany18333,190
.br in Brazil3732,211
.uk in the UK40028,899
.org on .org78623,013
.au in Australia56822,798
.fr in France6922,232
.pl in Poland3920,366

4,548 sites run both at once.

Questions

Which is more popular, AdRoll or Google Ads?

Google Ads is on more sites: 1,061,232 against 18,496 for AdRoll, about 57.4 times as many, across the sites StackGrep has indexed.

Do sites use AdRoll and Google Ads together?

4,548 sites load both. That's often a switch in progress, or two teams picking different tools.

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