Home / Technologies / AdRoll vs Google Publisher Tag (Ad Manager)
AdRoll vs Google Publisher Tag (Ad Manager): who uses which
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 18,496 for AdRoll, about 3.4 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | AdRoll | Google Publisher Tag (Ad Manager) |
|---|---|---|
| .com on .com | 13,501 | 32,170 |
| .org on .org | 786 | 2,157 |
| .net on .net | 308 | 2,259 |
| .se in Sweden | 31 | 1,724 |
| .br in Brazil | 37 | 1,672 |
| .jp in Japan | 18 | 1,454 |
| .au in Australia | 568 | 724 |
| .de in Germany | 183 | 837 |
174 sites run both at once.
Questions
Which is more popular, AdRoll or Google Publisher Tag (Ad Manager)?
Google Publisher Tag (Ad Manager) is on more sites: 62,393 against 18,496 for AdRoll, about 3.4 times as many, across the sites StackGrep has indexed.
Do sites use AdRoll and Google Publisher Tag (Ad Manager) together?
174 sites load both. That's often a switch in progress, or two teams picking different tools.
Want the whole list?
Sign up to download every site using AdRoll or Google Publisher Tag (Ad Manager) as a spreadsheet and see new ones as they appear. 200 free credits to start. No card needed.