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Google AdSense vs Microsoft Advertising UET: who uses which

Google AdSense is on more sites: 821,617 against 59,191 for Microsoft Advertising UET, about 13.9 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle AdSenseMicrosoft Advertising UET
.com on .com456,33038,472
.net on .net41,6911,160
.org on .org20,5711,034
.de in Germany17,2662,176
.jp in Japan17,986399
.br in Brazil16,520467
.ru on .ru14,87050
.in in India13,403173

2,213 sites run both at once.

Questions

Which is more popular, Google AdSense or Microsoft Advertising UET?

Google AdSense is on more sites: 821,617 against 59,191 for Microsoft Advertising UET, about 13.9 times as many, across the sites StackGrep has indexed.

Do sites use Google AdSense and Microsoft Advertising UET together?

2,213 sites load both. That's often a switch in progress, or two teams picking different tools.

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