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Google AdSense vs Google Floodlight (Campaign Manager): who uses which

Google AdSense is on more sites: 821,617 against 7,155 for Google Floodlight (Campaign Manager), about 114.8 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle AdSenseGoogle Floodlight (Campaign Manager)
.com on .com456,3303,819
.net on .net41,691159
.org on .org20,571450
.jp in Japan17,98666
.de in Germany17,26654
.br in Brazil16,52062
.ru on .ru14,87052
.in in India13,40355

66 sites run both at once.

Questions

Which is more popular, Google AdSense or Google Floodlight (Campaign Manager)?

Google AdSense is on more sites: 821,617 against 7,155 for Google Floodlight (Campaign Manager), about 114.8 times as many, across the sites StackGrep has indexed.

Do sites use Google AdSense and Google Floodlight (Campaign Manager) together?

66 sites load both. That's often a switch in progress, or two teams picking different tools.

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