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Google AdSense vs Google Ads: who uses which

Google Ads is on more sites: 1,061,232 against 821,617 for Google AdSense, about 1.3 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle AdSenseGoogle Ads
.com on .com456,330527,222
.net on .net41,69118,358
.de in Germany17,26633,190
.br in Brazil16,52032,211
.org on .org20,57123,013
.uk in the UK9,94728,899
.jp in Japan17,98615,999
.fr in France11,66622,232

33,431 sites run both at once.

Questions

Which is more popular, Google AdSense or Google Ads?

Google Ads is on more sites: 1,061,232 against 821,617 for Google AdSense, about 1.3 times as many, across the sites StackGrep has indexed.

Do sites use Google AdSense and Google Ads together?

33,431 sites load both. That's often a switch in progress, or two teams picking different tools.

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