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Home / Technologies / Google AdSense vs Google Publisher Tag (Ad Manager)

Google AdSense vs Google Publisher Tag (Ad Manager): who uses which

Google AdSense is on more sites: 821,617 against 62,393 for Google Publisher Tag (Ad Manager), about 13.2 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle AdSenseGoogle Publisher Tag (Ad Manager)
.com on .com456,33032,170
.net on .net41,6912,259
.org on .org20,5712,157
.jp in Japan17,9861,454
.br in Brazil16,5201,672
.de in Germany17,266837
.ru on .ru14,870544
.pl in Poland13,036932

16,455 sites run both at once.

Questions

Which is more popular, Google AdSense or Google Publisher Tag (Ad Manager)?

Google AdSense is on more sites: 821,617 against 62,393 for Google Publisher Tag (Ad Manager), about 13.2 times as many, across the sites StackGrep has indexed.

Do sites use Google AdSense and Google Publisher Tag (Ad Manager) together?

16,455 sites load both. That's often a switch in progress, or two teams picking different tools.

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