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Home / Technologies / Google AdSense vs Meta Pixel

Google AdSense vs Meta Pixel: who uses which

Meta Pixel is on more sites: 1,889,693 against 821,617 for Google AdSense, about 2.3 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle AdSenseMeta Pixel
.com on .com456,330952,196
.br in Brazil16,52054,323
.net on .net41,69126,679
.org on .org20,57142,873
.de in Germany17,26641,337
.uk in the UK9,94748,201
.au in Australia3,51851,100
.it in Italy10,62841,001

41,349 sites run both at once.

Questions

Which is more popular, Google AdSense or Meta Pixel?

Meta Pixel is on more sites: 1,889,693 against 821,617 for Google AdSense, about 2.3 times as many, across the sites StackGrep has indexed.

Do sites use Google AdSense and Meta Pixel together?

41,349 sites load both. That's often a switch in progress, or two teams picking different tools.

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