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Google AdSense vs Equativ (Smart AdServer): who uses which

Google AdSense is on more sites: 821,617 against 1,279 for Equativ (Smart AdServer), about 642.4 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle AdSenseEquativ (Smart AdServer)
.com on .com456,330291
.net on .net41,69125
.org on .org20,571118
.jp in Japan17,9860
.de in Germany17,26683
.br in Brazil16,52019
.ru on .ru14,8700
.in in India13,4030

286 sites run both at once.

Questions

Which is more popular, Google AdSense or Equativ (Smart AdServer)?

Google AdSense is on more sites: 821,617 against 1,279 for Equativ (Smart AdServer), about 642.4 times as many, across the sites StackGrep has indexed.

Do sites use Google AdSense and Equativ (Smart AdServer) together?

286 sites load both. That's often a switch in progress, or two teams picking different tools.

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