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Google AdSense vs Taboola: who uses which

Google AdSense is on more sites: 821,617 against 12,764 for Taboola, about 64.4 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainGoogle AdSenseTaboola
.com on .com456,3305,824
.net on .net41,691322
.org on .org20,571176
.de in Germany17,2662,275
.jp in Japan17,986137
.br in Brazil16,520375
.ru on .ru14,87010
.in in India13,403236

2,699 sites run both at once.

Questions

Which is more popular, Google AdSense or Taboola?

Google AdSense is on more sites: 821,617 against 12,764 for Taboola, about 64.4 times as many, across the sites StackGrep has indexed.

Do sites use Google AdSense and Taboola together?

2,699 sites load both. That's often a switch in progress, or two teams picking different tools.

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