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Home / Technologies / Amazon Publisher Services vs Google Floodlight (Campaign Manager)

Amazon Publisher Services vs Google Floodlight (Campaign Manager): who uses which

Google Floodlight (Campaign Manager) is on more sites: 7,155 against 2,740 for Amazon Publisher Services, about 2.6 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainAmazon Publisher ServicesGoogle Floodlight (Campaign Manager)
.com on .com2,1413,819
.org on .org23450
.ca in Canada10244
.net on .net76159
.jp in Japan15066
.au in Australia2190
.uk in the UK10152
.pl in Poland1125

5 sites run both at once.

Questions

Which is more popular, Amazon Publisher Services or Google Floodlight (Campaign Manager)?

Google Floodlight (Campaign Manager) is on more sites: 7,155 against 2,740 for Amazon Publisher Services, about 2.6 times as many, across the sites StackGrep has indexed.

Do sites use Amazon Publisher Services and Google Floodlight (Campaign Manager) together?

5 sites load both. That's often a switch in progress, or two teams picking different tools.

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