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Amazon Publisher Services vs Google Ads: who uses which

Google Ads is on more sites: 1,061,232 against 2,740 for Amazon Publisher Services, about 387.3 times as many. Here's how they compare across the websites we've indexed, and where each one does best.

Where each one is used

DomainAmazon Publisher ServicesGoogle Ads
.com on .com2,141527,222
.de in Germany633,190
.br in Brazil4532,211
.uk in the UK1028,899
.org on .org2323,013
.au in Australia222,798
.fr in France822,232
.pl in Poland120,366

56 sites run both at once.

Questions

Which is more popular, Amazon Publisher Services or Google Ads?

Google Ads is on more sites: 1,061,232 against 2,740 for Amazon Publisher Services, about 387.3 times as many, across the sites StackGrep has indexed.

Do sites use Amazon Publisher Services and Google Ads together?

56 sites load both. That's often a switch in progress, or two teams picking different tools.

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