Home / Technologies / Amazon Publisher Services vs Equativ (Smart AdServer)
Amazon Publisher Services vs Equativ (Smart AdServer): who uses which
Amazon Publisher Services is on more sites: 2,740 against 1,279 for Equativ (Smart AdServer), about 2.1 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Amazon Publisher Services | Equativ (Smart AdServer) |
|---|---|---|
| .com on .com | 2,141 | 291 |
| .fr in France | 8 | 165 |
| .jp in Japan | 150 | 0 |
| .org on .org | 23 | 118 |
| .it in Italy | 43 | 88 |
| .pl in Poland | 1 | 117 |
| .net on .net | 76 | 25 |
| .de in Germany | 6 | 83 |
2 sites run both at once.
Questions
Which is more popular, Amazon Publisher Services or Equativ (Smart AdServer)?
Amazon Publisher Services is on more sites: 2,740 against 1,279 for Equativ (Smart AdServer), about 2.1 times as many, across the sites StackGrep has indexed.
Do sites use Amazon Publisher Services and Equativ (Smart AdServer) together?
2 sites load both. That's often a switch in progress, or two teams picking different tools.
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