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Microsoft Advertising UET vs Criteo: who uses which
Microsoft Advertising UET is on more sites: 59,191 against 7,425 for Criteo, about 8.0 times as many. Here's how they compare across the websites we've indexed, and where each one does best.
Where each one is used
| Domain | Microsoft Advertising UET | Criteo |
|---|---|---|
| .com on .com | 38,472 | 2,929 |
| .uk in the UK | 3,295 | 101 |
| .de in Germany | 2,176 | 213 |
| .net on .net | 1,160 | 308 |
| .au in Australia | 1,245 | 68 |
| .org on .org | 1,034 | 119 |
| .fr in France | 907 | 99 |
| .pl in Poland | 305 | 678 |
632 sites run both at once.
Questions
Which is more popular, Microsoft Advertising UET or Criteo?
Microsoft Advertising UET is on more sites: 59,191 against 7,425 for Criteo, about 8.0 times as many, across the sites StackGrep has indexed.
Do sites use Microsoft Advertising UET and Criteo together?
632 sites load both. That's often a switch in progress, or two teams picking different tools.
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